While a logo might be the most recognizable manifestation of a brand, it’s only one of many. Brands cut across media, and present themselves in colors, shapes, words, sounds, and even smells. That’s because a brand, at it’s core, is immaterial. It’s about abstract attributes and values which present themselves in concrete ways:While a logo might be the most recognizable manifestation of a brand, it’s only one of many. Brands cut across media, and present themselves in colors, shapes, words, sounds, and even smells. That’s because a brand, at it’s core, is immaterial. It’s about abstract attributes and values which present themselves in concrete ways:
While a logo might be the most recognizable manifestation of a brand, it’s only one of many. Brands cut across media, and present themselves in colors, shapes, words, sounds, and even smells. That’s because a brand, at it’s core, is immaterial. It’s about abstract attributes and values which present themselves in concrete ways:While a logo might be the most recognizable manifestation of a brand, it’s only one of many. Brands cut across media, and present themselves in colors, shapes, words, sounds, and even smells. That’s because a brand, at it’s core, is immaterial. It’s about abstract attributes and values which present themselves in concrete ways:
The Basic Idea
While a logo might be the most recognizable manifestation of a brand, it’s only one of many. Brands cut across media, and present themselves in colors, shapes, words, sounds, and even smells. That’s because a brand, at it’s core, is immaterial. It’s about abstract attributes and values which present themselves in concrete ways:While a logo might be the most recognizable manifestation of a brand, it’s only one of many. Brands cut across media, and present themselves in colors, shapes, words, sounds, and even smells. That’s because a brand, at it’s core, is immaterial. It’s about abstract attributes and values which present themselves in concrete ways:
While a logo might be the most recognizable manifestation of a brand, it’s only one of many. Brands cut across media, and present themselves in colors, shapes, words, sounds, and even smells. That’s because a brand, at it’s core, is immaterial. It’s about abstract attributes and values which present themselves in concrete ways:While a logo might be the most recognizable manifestation of a brand, it’s only one of many. Brands cut across media, and present themselves in colors, shapes, words, sounds, and even smells. That’s because a brand, at it’s core, is immaterial. It’s about abstract attributes and values which present themselves in concrete ways:
- Virgin America is about quality, fun, innovation, challenging assumptions. You can see it in purple aircraft lighting and quirky safety videos.
- Honda is about affordable quality and trust. You can see it in reliable, albeit generic-looking vehicles, and simple and approachable visual design.
- Ikea is about cost-consciousness, simplicity and togetherness. You can see it in incredibly affordable furniture, family-oriented stores, and approachable visual design.
Building a brand is a long-term commitment which results from thousands of interactions between a customer and the brand’s touch points over time.
Comments
Larry
July 26 at 8:20 PMEnjoyed this a lot and well done. We are an early stage digitally native vertical brand, making travel bags from recycled plastic and we are looking to do some brand exercises in the near future. This should help!
Barry
July 25 at 12:32 PMBuilding a brand is a long-term commitment which results from thousands of interactions between a customer and the brand’s touch points over time.
Frederick
July 23 at 8:42 PMWhile a logo might be the most recognizable manifestation of a brand, it’s only one of many. Brands cut across media, and present themselves in colors, shapes, words, sounds, and even smells..
Eliza
July 22 at 5:12 PMBuilding a brand is a long-term commitment which results from thousands of interactions between a customer and the brand’s touch points over time.